Don’t force yourself to change.
We created a campaign for the „Ponton” Group of Sex Educators.
The campaign, called „Don’t force yourself to change”, aims to generate awareness among the teenagers in order to help them realize, that the images of men and women shown in medias, strongly affect the perception of beauty and sexual behaviours. The campaign answers the real problem of the lack of sexual education, which is the question that sexual educators face everyday while working on hotline.
The campaign consists of the landing page on Tumblr service and several animated GIFs, broadcasted on various social medias.
The campaign is focusing mainly on the social medias, where it targets young people and asks them about their image on web. The question is: is it really good for you to sexualize and modify your own photos to put them later on the internet, where everybody could see and comment them?
In order to approach the young viewers, we decided to create a serie of animated GIFs. The aesthetics we chose is strongly associated with popculture, which allows to talk about the difficult subjects in a funny, casual way. The abstract sense of humor and short, attractive form of expression attract the attention of the teenager, and eventually, make a pause for thought.
- KLIENT PONTON
- WWW PONTON.org.pl
- ROK 2016
Grupa Edukatorów Seksualnych Ponton od początku swojego istnienia prowadzi poradnictwo internetowe oraz telefoniczne z zakresu szeroko pojętej seksualności. Dzięki temu, kontaktująca się z edukatorami młodzież ma większą śmiałość w rozmowie i sięganiu po poradę. Ponton regularnie dostaje sygnały dotyczące przemocy w rodzinie lub związkach.