Campaign for "Comedy Club" - new stand-up TV show.
We created idea and ran a campaign to promote Comedy Central‘s new local production stand-up show: "Comedy Club".
Campaign idea was: “Michał Kempa advices – how to live” The World today give us big amount of confusion. Technological development, social media, post truth, changes in economy and politics make us dizzy. We will show that the best medicine for whole this world is laught. We will show that stand-up could cure us. It will be mental SPA. Laught should be an emergency exit. Watch Stand - uppers and learn how to live.
For the campaign we created spots, which are broadcast on TV channels operated by Viacom International Media Networks Poland TV and online. We’ve prepared outdoor billboards, online banners and social media creations.
Show runs well known polish stand-upper Michał Kempa. And perform another popular and unknown stand –uppers.
Comedy Club” is Comedy Central’s new local show.
In show we can watch popular stand uppers and among others: Janek Wolańczyk, Karol Modzelewski, Wojciech Fiedorczuk, Łukasz „Lotek” Lodkowski, Rafał Rutkowski, Katarzyna Piasecka i Tomasz Jachimek, Michał Kempa.
During the campaign were PR activities and the media plan, including an online coverage campaign prepared for all VOD platforms, as well social, gossip and thematic media.
- CLIENT Comedy Central
- WWW www.comedycentral.pl
- Year 2017
The spots were created in cooperation of Cyber Kids on Real and VIACOM. Producer photo shoot was Aleksandra Orzechowska. Starcom Mediavest Group media house is responsible for media planning.
Cooperation ComedyCentral and Cyber Kids on Real lasts from 2015 year.
Viacom International Media Networks in Poland the following TV channels in their portfolio: Nickelodeon, Nickelodeon HD, Nick Jr., MTV, VH1, VIVA, Comedy Central, Comedy Central Family and Paramount Channel HD. This linear offer is complemented by applications (such as MTV Play and Nickelodeon Play) and websites offering a total of over 700 hours of video content, 100 games, and 50,000 music videos. Globally, the company is part of Viacom.